In an earlier article I talked
about the standard of advertisements
in South Africa and how
they seemed to be getting better. One of the main reasons for South Africa
having good advertising is the Loerie Awards. The awards were designed to
inspire advertising agencies to continuously push the limits of advertisements
and create new and innovative ideas.
One of
the best advertising campaigns has got to be the Nando's adverts. The fast food chain has had so
many brilliant adverts over the last few years across all forms of media. Their
ads have ranged from rogue blind dogs to issues of illegal immigration and more
often than not they capture the political climate in the country and more
recently worldly events.
In their
latest advert, they have created a viral hit of epidemic proportions.
"Last Dictator Standing" is the newest advert and we see look alike
dictators reminiscing about the old days. Robert Mugabe and Gaddafi are seen
playing with water guns in the form of AK-47's
and karaoke with Chairman Mao, making
sand angels with Saddam Hussein and
even swinging with P.W. Botha.
Although
the reaction to the ad has been brilliant, it even earned a spot on TIME's
Newsfeed. The majority of people surveyed all enjoyed the ad as pure
entertainment but were unsure of the actual product offering, Nando's 6 Pack
meal, which includes 1 ½ flame-grilled chickens, two large portions of fries, a
pile of bread and some Liqui-Fruit for R170)
You can
see the Ad here.
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