Majority Rules, should it?

"Majority rules" is oftened heard in group discussions on plans of action whether in the business environment or social interactions with friends and family. Unfortunately for the person in the minority they will normally hear something like "sorry for you.." and life goes on.

Now in most cases "majority rules" works simply due to the majority of the group generally wanting the same thing. What if however you are the sole person that knows what you are saying or trying to convince others to do is 100% undeniably correct yet the majority do not see it.

Should the majority really rule in all situations? If you had two experts that had a solution to a unique problem yet the majority want to do something else that may work out in the short term but not for the long term why would people go with the majority and not the sure fix. Surely in some instances it makes more sense to give those in the minority more leverage to change a situation.

Obviously this makes sense if those in the minority are providing sensible solutions and are not in fact part of the problem. If things are also being done properly those in minority should also have had their say in swaying the groups opinion to becoming the majority. But there-in the cycle starts again.

Just something to think about.

South Africa tweets the most in Africa

Image via CrunchBase

Research released on Thursday into Tweeting found that South Africa tweeted the most on the African continent in the last three months of 2011. The study was performed by Portland Communications and Tweetminster.

According to the study South Africans tweeted over five million messages. Kenya was the next closest with 2 476 800 tweets. The next three countries to round off the top five were Nigeria (1 646 212), Egypt (1 214 062) and Morocco (745 620).

The study analysed over 11.5 million geo-located tweets originating on the continent and a survey of the 500 most active African tweeters. South Africa's result as the number one tweeting nation in Africa is a bit of surprise if you look at the Internet penetration in South Africa compared to other African countries.

South Africa surprisingly has a very low Internet penetration due to a number of reasons from its geographic location all the way to down to poor planning but thankfully it is slowly changing and the African powerhouse is getting back on track. So why is South Africa tops when Internet access is limited?

The answer presumably lies in the fact that 57% of the tweets were sent from mobile devices. South Africa has cellular coverage of something like 99% of the country. This means anyone with a mobile device capable of tweeting is accessible to the almost 43 million cellular enabled market in South Africa.

"One of the more surprising findings of this research is that more public figures have not joined Africa's burgeoning Twittersphere," said Mark Flanagan, Portland's partner for digital communications.

"With some notable exceptions, we found that business and political leaders were largely absent from the debates playing out on Twitter across the continent."

The seemingly large absence of political leaders on Twitter in Africa is interesting as most 60% of the users are aged between 20-29 years old. We have seen the world over how the correct use of Twitter can make a leaders campaign a success or failure.

"We saw the pivotal role of Twitter in the events in North Africa last year, but it is clear that Africa's Twitter revolution is really just beginning," said Beatrice Karanja, associate director and head of Portland Nairobi in Kenya.

"Twitter is helping Africa and Africans to connect in new ways and swap information and views. And for Africa, as for the rest of the world, that can only be good."

Why not have your say about the findings on twitter with hashtag #Africatweets