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| Image via CrunchBase |
It would seem odd that the man behind the most powerful
country in the world has only recently been rated the most influential. Why
only now? Klout is all about web presence and not your real-life day-to-day
influential people. So this is why
people like Kim Kardashian and Justin Bieber can be rated influential, because
they have a very high web presence.
When I signed up for my Klout account within two days I had
a score of 47. This is apparently pretty good. How I got that score I have no
idea. I have a number of friends that are professional writers and bloggers,
they get paid to be on the web. My score was considerably higher than theirs. Klout.com
have just recently changed their algorithm and this seems to be working better
now.
I like the concept behind Klout.com and it feels great to
brag to people already using Klout if your score is higher but you do feel like
an idiot when discussing your Klout score with someone that has no inkling of
what you are talking about. You just get a blank stare and can almost hear the
persons mind going “Klout score? He needs a clout against his head!”
There are a number of features to Klout such as being able
to nominate who influences you and you can earn more influence in different
categories as you get more “Klout” but I am not sure how it all benefits
someone? I get that it is a nice metric to view a person’s influence on the web
but why? Is it going to help a student get a job if he says his “Klout” score
is 56, maybe if he is applying for an online product review blogger position but
does it make a difference for an engineer?
Some other nice features are the “Perks” you can earn –
mainly US based though – but nonetheless maybe one day the perks will be
available outside of the US. Another nice display is where you fit in with your
influence, your Klout Style, you can be a conversationalist to celebrity to
thought leader. My style has changed three times in the last week though.
Overall, I think it is yet another nice website to play
around on. Out of curiosity it is fun to build your score for bragging rights
but from a business point of view I do not see the value until it starts to
measure brand value then it may have some marketing spin-offs. It seems to be
another form of social networking that you will need to deal with on your
day-to-day social chore list. Check Facebook, Twitter, LinkedIN, Pinterest and
now your daily check of the Klout Score.
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