In an earlier article I talked about the standard of advertisements in South Africa and how they seemed to be getting better. One of the main reasons for South Africa having good advertising is the Loerie Awards. The awards were designed to inspire advertising agencies to continuously push the limits of advertisements and create new and innovative ideas.
One of the best advertising campaigns has got to be the Nando's adverts. The fast food chain has had so many brilliant adverts over the last few years across all forms of media. Their ads have ranged from rogue blind dogs to issues of illegal immigration and more often than not they capture the political climate in the country and more recently worldly events.
In their latest advert, they have created a viral hit of epidemic proportions. "Last Dictator Standing" is the newest advert and we see look alike dictators reminiscing about the old days. Robert Mugabe and Gaddafi are seen playing with water guns in the form of AK-47's and karaoke with Chairman Mao, making sand angels with Saddam Hussein and even swinging with P.W. Botha.
Although the reaction to the ad has been brilliant, it even earned a spot on TIME's Newsfeed. The majority of people surveyed all enjoyed the ad as pure entertainment but were unsure of the actual product offering, Nando's 6 Pack meal, which includes 1 ½ flame-grilled chickens, two large portions of fries, a pile of bread and some Liqui-Fruit for R170)
You can see the Ad here.