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Tuesday, 5 June 2012

The day I almost fell in love with an Apple

The day I almost fell in love with an Apple computer was a strange day. A client had recently purchased a new Macbook Pro from me and I had just delivered the Mac to her. Now to say I am anti-Apple is not correct, I am just neither for it or against it. Given that this Macbook was to be first time setting up a Macbook I was a little apprehensive about what to expect.


Image representing Apple as depicted in CrunchBase
Image via CrunchBase
Opening the boring brown box only to reveal the beautiful packaging of the Mac box immediately got me going into the positive mindset about Apple. Opening the box feels like a sense of occassion, it makes you want to open the box and see the mystery that awaits inside.

Opening the box does not dull the occassion, there it was the brand new shiny silver Macbook Pro glistening in the late winter sun, the Apple sign looking polished and ready to snapped up. Even unwrapping the plastic coating is an experience, effortless, simplicity at best.

Switching the machine on and hearing the familiar 'gong' the screen comes alive, the setup is so easy and then the migration assistant prompt appears. This is an awesome tool, selecting the old Mac and transferring the data to the new could not have been easier. It even moved all the applications, everything! Coming from a strictly Windows background I will admit I was in awe of this machine.

The design, the simplicity of use, the way it basically set itself up, it felt like some real IT voodoo magic was happening before my very eyes. After all the stardust in my eyes had settled and I started to use the MacBook and check the settings the magical effects began to wear off.

Setting up the scanner was not as easy you would think, although the scanner was installed, when trying to scan the documents were being cut-off and other random things were happening. Thankfully it was enough to fix.

Then the confusion over the Thunderbolt adapter, having to have an adaptor to connect to an external screen is stupid. The Macbook easily has the space for this why make something easy into a money making thing and force people to buy an adapter.

Adapter in hand, setting up the projector was ok, it didn't just work. I did have to go into system prefernces and fiddle with the display settings but it now works. While I am going on about adapters, only having two USB ports? Seriously? I would really have thought a company has design and customer focused would realise that two USB ports just doesn't cut it.

I do like the magic touchpad with all its gesture controls, but sometimes you can end up flipping screens and scrolling through the wrong document but that is more user error than anything and not the fault of Apple.

Whilst I am thoroughly impressed with the Macbook's packaging and easy setup making you feel like you have not bought a computer but something more something unique something wonderful, that all starts to fade as you realise it is just a computer. Considering that it still costs more than an equivalent spec Windows computer, I do wonder what the fuss is all about.

Is Safari really better than IE9. Is Mac Mail with its limitations better than Windows mail?  Can a new user take to a Mac quicker than Windows. I do not know, but since I love my right click being on the mouse and not a keyboard and mouse click combo. I will stick to Windows for a little longer.

Maybe when Apple release their next model, I will take a look at again, that won't be to far away either as there constanly seems to be a newer model launched every month, we are already up to the iPhone 4S already, I think the 4T comes out soon. I joke of course, but the day I almost fell in love with an Apple certainly changed my admittedly limited perception of what it is all about.
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Wednesday, 25 April 2012

Santam vs Nando's an unlikely duel

We have all come to expect something from the people behind Nando's advertising. They always seem to be able to produce something that brings a smile to one's face. Sometimes the adverts are deemed a little to risque like their 'Last dictator standing' advert which was ultimately banned from airing.

This time they have responded to an insurance company advert. The insurance company advert is clever in that gets you to start noticing things that you don't normally notice, as in the fine print, of for example your insurance contract. Watch the advert here.


Nando's, the popular fast food chicken chain, created this advert as a bit of a tongue-in-chick (cheek) response. Instead of the fine print of the contract they talk about the menu but in the same style and manner as the Santam advert. See it here.


This is normally where it ends as most companies that get spoofed by an Nando's advert normally object and go the boring legal route and get the advert banned. Thankfully for a company that is 94 years old they too have a sense of humour and responded brilliantly with this advert.


If only companies could be this way more often and avoid the courts and embrace the challenge, unlike some very standard bank.
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Tuesday, 24 April 2012

Google Doodle all zipped up

The Google doodles are always interesting and the most recent one for today, 24 April 2012, is one of the many interesting doodles. It is about Gideon Sundback who would be celebrating his 132nd birthday today. He is largely credited with the invention of the modern day zipper. Something we all take for granted everyday.

The Google Doodle that greeted us today
More about the Google Doodle, Doodles are known as the decorative changes that are made to the Google logo to celebrate holidays, anniversaries, and the lives of famous artists and scientists. The doodle team has created over 300 doodles for Google.com in the United States and over 700 have been designed internationally. For those wanting to see all the Doodles created head on over to www.google.com/logos

What happens when you pull the zipper down

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Saturday, 17 March 2012

Majority Rules, should it?

"Majority rules" is oftened heard in group discussions on plans of action whether in the business environment or social interactions with friends and family. Unfortunately for the person in the minority they will normally hear something like "sorry for you.." and life goes on.

Now in most cases "majority rules" works simply due to the majority of the group generally wanting the same thing. What if however you are the sole person that knows what you are saying or trying to convince others to do is 100% undeniably correct yet the majority do not see it.

Should the majority really rule in all situations? If you had two experts that had a solution to a unique problem yet the majority want to do something else that may work out in the short term but not for the long term why would people go with the majority and not the sure fix. Surely in some instances it makes more sense to give those in the minority more leverage to change a situation.

Obviously this makes sense if those in the minority are providing sensible solutions and are not in fact part of the problem. If things are also being done properly those in minority should also have had their say in swaying the groups opinion to becoming the majority. But there-in the cycle starts again.

Just something to think about.

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Wednesday, 7 March 2012

How the Media changes a story

In South Africa there has been furious discussion over the roll of media in the country and the Media Tribunal is just one of many aspects being discussed. The media has and always be a powerful force in the world. Especially has more and more media houses embrace the full potential of social media their power will only get more powerful.

People everywhere in the world are able to sway discussion in any direction and unfortunately the court of public opinion is where you need to win and for media houses winning means more money. It must be a difficult task to present accurate factual news but what I want to discuss is the brilliant advert below. It is by The Guardian a UK based media company.



As brilliant as the advert is, it proves how the media can turn a story into something so far removed from the core story. A case in point is the strike that is happening all over South Africa. Cosatu, the largest trade union in the country has called a strike to protest the Gauteng e-Toll project and the use of labour brokers.

Both points, that the union is striking against are hot topics of discussion and the e-Tolling is one that has earned the fury of just about all Gauteng residents. So you would think that the media would be focussing on the strike and what the strike is about. The e-Toll project has been covered extensively and continues to be.

The media are covering the strike and doing their bit, but like in the above advert, the story they are covering most is the fact that teachers are striking which obviously impacts on the education of children. The education system is now getting a lot of focus and teacher unions are getting involved in radio talks yet the point of the strike has nothing to do with education?

Do not get me wrong education is a massive priority in this country and deserves all the attention it gets but the point is media can and do twist the initial news story into something completely different. Right or wrong or I do not know but I guess that is how news rooms continue to produce news every day, even on slow news days.

What do you think about media and their power to manipulate a story?

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